Saturday, April 16, 2011

The best way to advertise Global NPN

What is the very best place to advertise Global NPN?  The answer might suprise you.  The truth is that it doesn't matter 'where'  you advertise... just don't advertise Global NPN.

Confused yet?  Then let me explain. 

Take traffic exchanges (TE's), for example.  Promoting stock affiliate pages (no matter how beautiful they are!) is almost a complete waste of time.  The people there who are surfing the exchanges don't want to join your program.  They want you to join theirs!  All they are doing is clicking away, as fast as possible, to earn credits.  The only way to reach them is with something called an 'interrupter'.  It has to be a simple and powerful 'squeeze page' that makes them stop clicking for a second - something compelling enough for them to fill out your subscription form to learn more.

That's what a squeeze page is.  It's just a very compelling ad that asks the reader for their name and email address in order to learn more about the enticing message.  In other words, you want to get them out of the TE and onto your list.  By the way, your upgraded NPN account includes an autoresponder feature.  But the point is this:  you used some kind of 'bait' to attract the subscribers, such as a free ebook, free report or what-have-you.  Once they are on your list and received your gift, the autoresponder series should continue to offer genuinely useful marketing tips and more freebies.

In this way, you build a good relationship with your subscriber list.  Then, the best way to advertise Global NPN is with your signature line and occasional mention of it's digital products, as they relate to the marketing tips in your autoresponder series.  In other words, you sell by not selling.  As ironic as it sounds, people love to buy (and even join new programs), but nobody wants to be 'sold' on anything.

Keep this in mind and you'll do far better...

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