Understanding consumer demand with regard to Global NPN

Even with an affiliate program like Global NPN, you still need to think like a retailer in some ways. Why? Because your referral prospects are consumers and you are the merchant. So what are some concepts to bear in mind when tailoring your sales messages and ads?

Listen to what people are saying that they want.

It used to be that only certain professions and businesses had to really listen closely with empathy to their client's needs. Retail businesses in more prosperous times weren't in the business of playing counselor, coach, or advocate. That's all changed as consumers around the the U.S. (around the world, actually) are struggling with a bad economy, causing them to change their previously unquestioning consumer mentality to one of careful frugality. In an environment like this, the only way to customize your marketing and business strategies is to pay close attention to your customer's needs and try to meet them.

Understand The Big Three Components of Consumer Demand

Many of the issues that customers are going to face in this global-recession are the same: Reduced income, increased expenses, and solutions that don't meet their immediate needs. As we know from business theories, consumer demand is comprised of three components: Income level, personal preference, and price. There is not much a business can do about customers’ falling income levels, though being a Global NPN affiliate is quite inexpensive, and 'pricing' is a function of the membership level.  So the only other way to influence consumer demand is through preference.

Global NPN gives them options and lets them make their own choice.  That's one of it's main selling points.

Yes, your potential affiliate referrals have less to spend these days, but this doesn't mean that they will naturally gravitate to the 'cheapest' affiliate programs. In fact, value becomes more important as the length and depth of this world-wide financial crisis grows.  An affiliate program that has all the marketing tools you'll ever need in one place has value.  So does a proven company with quality ownership.