Tuesday, December 28, 2010

How can beginners make money online?

"If I'm just starting out with the whole Internet Marketing thing, where do I even begin?"  There are a number of established ways to earn money online and you should focus on one of them.  The three(3) most basic options range from buying & selling on ebay, creating your own product or service (to sell online), to making money as an affiliate (i.e. selling someone else's products and services). 

Speaking of focus, with so many options to make money online – single-minded focus is paramount. You want to choose a subject (i.e. niche), such as carring for parrots, and a business model to work with, and then work on that one project all the way from start to profitability. Don’t let all the other options distract or derail you... because you will be bombarded with them!  Once you decide on a topic or niche, you should sit down and map out a plan for your Internet business model. What market are you targeting, and how can you best serve that market?  What is it that your potential online customers want and need the most?  This is the angle you want to work from, vs the more common: 'how can I make the most money from this market?'  (hint: Most people get it backwards and then get frustrated when that doesn’t work out for them)

So you choose a niche, create a blog or website, set up social media profiles to interact with your target market on the topic, and you create and share useful content that will build your reputation and readership in that niche.  But I can hear what you’re saying right now… “That all sounds great, but how do I make money from it?”

The absolute easiest way to make money online is with Affiliate Marketing. You don’t have to create a product, set up a shopping cart and merchant account, do customer service, work with clients, etc. It’s very much like a traditional commission-based sales job where you earn a commission on any sales you refer. The difference is that you’re doing it online, and you can do it from home without ever doing in-person or phone sales. You simply recommend products and/or refer people to specific merchants through the content on your website.

The sales method that I prefer is creating content that is optimized to rank well in the major search engines. People find it when they are searching for that, click through, and buy what they need or want. This works really well because you write the content once, and it continues to rank well and earn you money for years to come. As long as you maintain your search engine rankings.

But you're still asking... “How can I make 3-4k a month or more? What steps will it take to get there?”

I know this is stating the obvious, but it should be said: It takes time, work, and being both persistent and consistent. An online business is the same as any other business in that it requires an investment on your part to get it up and running. The positive side of online business is that it takes a lot less time and money than most traditional offline business models.

Do these 10 steps, in this order, to get started:

Make Global NPN your 'home program'
Choose Your Niche
Register a Domain Name
Set up a Website or WordPress Blog
Set up a Facebook Page and Twitter
Create Optimized Content for your Site/Blog
Sign up for Affiliate Programs in your niche
Write Product Reviews for those products
Get links pointing to your pages or posts
Continue creating content, getting links & interacting via Social Media

Once you get all this set up and you’re making money as an Affiliate, you can look at other ways to monetize your site. You might create short reports on your topic to sell, test contextual advertising, or look into even more methods to make money.

Yes, it’s work.  In fact, it's a LOT of work.  It's so mcu work that only a handfull of people will do what it takes to succeed online.  But if you're one of those who want it badly enough, what I have outlined here will work for you over time.  And yes – it’s worth it!

If you do these steps, and continue to learn & tweak as you go (very important), you’ll start earning money online. You can increase your traffic (number of visitors) and your income as you continue to grow and market your website. It takes time to get to a consistent $3-5K per month in revenue, but you could easily do that within the first year.

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